Conduent Product Marketing Manager II - Remote in United States

Product Marketing Manager II - Remote

Description

Summary

The Product Marketing manager is responsible for development, execution and lifecycle management of thecommercialprepaid product marketing program. Specifically,for this position, theywill be responsible for understanding the travel market and Travel Prepaid Card market needs, competitive landscape with an emphasis on understanding the buyer of prepaid solutions across the travel client’s organization. They will be responsible for developing positioning statements, messaging, competitive differentiation, bundling options and the enablement of the IBG Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities. Product Marketing is strategic marketing at the product level and will work directly with the Travel Card product manager to engage and refine the product and product roadmap. They will also provide support for Sales Enablement, presentations and lead development.

Duties and Responsibilities

  • Develop product positioning and messaging that differentiates Conduent prepaid products in the market

  • Communicate the value proposition of the products to the sales team and develop the sales tools that support the sales enablement process for the commercial prepaid launch.

  • Plan the launch of new prepaid products and solutions and releases and manage the cross-functional implementation of the plan to the IBGs

  • Prepare launch materials, including: conversation roadmaps, buyer persona and guide, pitch decks and FAQs

  • Be the expert on the buyers of prepaid solutions: who they are, how they buy and their buying criteria.

  • Be the expert on your competition and how to successfully sell against them.

  • Develop the strategy, manage and measure the marketing programs that drive demand

Knowledge, Skills and Abilities Required

  • 7 years’ experience in payment card industry

  • 5 years’ experience in product marketing strategy and execution

  • Expertise in multiple marketing segments including; internal, commercial and consumer

  • Strong communication skills with external and internal entities with all levels including upper management

  • Knowledge and understanding of prepaid products or other financial products

  • Previous experience working with agencies and across lines of business.

  • Experience in prepaid card marketing and/or the travel industry would be a plus

Education

  • An undergraduate degree is required, an advanced degree or equivalent experience is desirable.

Experience in prepaid card marketing and/or the travel industry would be a plus

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Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, sex, marital status, sexual orientation, physical or mental disability, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply or compete for employment with Conduent Business Services or one of its subsidiaries may request such accommodation(s) by sending an e-mail to accommodations@Conduent.com . Be sure to include your name, the job you are interested in, and the accommodation you are seeking.

Job Product, Portfolio & Platform Management

Primary Location United States

Organization Admin

Unposting Date Ongoing

Virtual/work from home? Yes

Req ID: 16025790